Our Founders

Tina Aldatz, Co-founder & CEO

Tina Aldatz made her mark on the world as a self-starting entrepreneur and founder of Foot Petals®, the revolutionary line of designer insole cushions for women’s high heels. As a child, Tina severely burned her feet after accidentally stepping on buried hot coals at the beach. From her foot injury, Tina created Foot Petals to help fill a gap in the market for women’s high-heeled foot support. Through her strength and tenacity, Foot Petals® became a successful multi-million dollar company that was recognized by Inc. 500 as one of the “500 fastest growing companies in America.” Tina is a true pediatric burn survivor who has taken a horrific tragedy and turned it into her destiny. She has been featured in Entrepreneur Magazine and in Forbes Magazine as an “entrepreneur to watch.” Recently, Comerica Bank’s Women’s Business Awards, named Tina a “Woman of Entrepreneurship” and she was honored to become the National Latina Business Women Association’s (NLBWA) “Business Woman of the Year” in 2011. Most recently Aldatz has received the Mexican American Opportunity Foundation (MAOF) Woman of the Year award 2016.

After growing up in a volatile home, Tina overcame life’s obstacles by grasping onto opportunity and not letting life’s circumstances define her future. In her compelling presentation depicting her American success story, Tina shares how she took a personal tragedy and turned it into her destiny in her Autobiography From Stilettos To The Stock Exchange: Inside The Life of a Serial Entrepreneur. In the book, Tina shares her core business values and practices that have led to her success.

Tina is also an activist in her community. As a member of the Board of Directors for Hispanic 100 and Chairwoman of its highly regarded Mentor Program, she is dedicated to inspiring others and believes that success comes from within. Tina has also volunteered and helped organizations around her community like Big Brothers and Big Sisters of Orange County, Girls Inc., and in 2011 Foot Petals® created an endowment through the Two Ten Foundation, focusing solely on scholarships for Women in the Footwear Industry (WIFI). Tina is driven to inspire women in all walks of life to pursue the American dream. She is a self-made millionaire who strives to motivate and assist women in business to bring their power and passion to reality

Margarita Floris, Co-founder & President

Margarita Floris is a self-made, successful businesswoman and “mompreneur” with an extensive career in the fashion, accessories and footwear industries. As a pioneer in her field, she has established herself as a leading woman in fashion through her experience in sales, merchandise development and management. After acquiring her degree in Marketing and Management from the Tobe Coburn School of Fashion in New York, Margarita became the international sales manager for BCBG Max Azria and led the campaign that launched its cutting-edge product line throughout the United Kingdom, parts of the Middle East, Hong Kong, Central and South America.

In 2001, Margarita joined long time friend, Tina Aldatz, taking the footwear industry by storm through the launching of their innovative line of custom insoles for women’s high heels, Foot Petals®. Floris was instrumental in globally growing the Foot Petals® brand through her dedication, hard work and professionalism in developing and maintaining key relationships that enabled Foot Petals® to be acquired by a publicly traded company. Through her direct management, Foot Petals® exhibited consistent and positive growth year after year. 

Margarita is actively involved in the promotion of women in business; having helped fund the very first endowment fund for Two Ten’s Women in Footwear Industry by providing college scholarships to young women looking to succeed in the footwear business. She is also a member of the Cosmetic Executive Women, serves as a mentor for the Hispanic 100 Foundation, and is a founding partner and board member of Apparel Insiders LLC. Apparel Insiders is a media company founded in 2010 that publishes both an online and print magazine delivering an inside perspective of the contemporary fashion industry. Margarita continues to strive to be at the forefront of the consumer industry by creating unique, innovative solutions for today’s consumers. 


Follow Margarita on Twitter and Instagram:  @Margie_Floris Follow Tina on Twitter and Instagram: @taldatz

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